Crafting a message that works:
A panel discussion on culturally appropriate social marketing
12 March 2009
This panel attracted more than 76 representatives from the government, health and community sector, to discuss the dynamics of social marketing for culturally sensitive health issues.
Mary Gavranic from the Multicultural Gambler's Help Program discussed how to gather meaningful information on your taregt audience, and how to use the information-gathering process to create advocates for your cause.
Download Mary's presentation
Pino Migliorino from Cultural Perspectives offered strategies for creating messages that resonate with your target community and motivate them to take action.
Download Pino's presentation
Zeinab Mahamad from the Royal Women's Hospital spoke about how to work with individuals and families on highly sensitive issues, using the FARREP program as an example.
Presentation coming soon.
Kim Webster from VicHealth discussed the risks of promoting unhelpful stereotypes through social marketing, and how to mitigate these risks.
Download Kim's presentation