From ‘Every cigarette is doing you damage' to ‘The drama down under', health promotion campaigns rely on emotive messages that resonate with audiences and change behaviour.
But in a multilingual and multicultural society, is it really possible to create a message that resonates with everyone? If it's not, then what's the alternative? Create multiple ethno-specific campaigns? Ignore the hard-to-reach groups?
We put these questions to a panel of advertising and multicultural marketing professionals, who debate ways to make health messages accessible to diverse audiences.
Panellists
Barry Robinson
Activist Advertising
Faye Spiteri
Cultural Perspectives
Peter Todaro
Multicultural Health Communication Service
Moderator
Brett de Hoedt
Hootville Communications